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LeLp
Test. Learn. Repeat.

Popups that prove what they earn.

LeLoop tests your signup popups for you. A small group of visitors never sees a popup, so LeLoop measures the sales your popups add, not just the signups. From $29 a month. How we measure →

Not on Shopify? LeLoop works on any website: Squarespace, Wix, Webflow, WordPress. Add it to yours →

Don't take our word for it — click through the working product

A 40-second tour. The results in it are simulated.

95%
confidence required before the AI ever locks in a winner
4,000
Monte Carlo draws behind every "chance this is best" number
1 switch
to turn it on in your Shopify theme editor — no code, no developer
The system behind the results

Three reasons it keeps getting better.

Most popup tools are configured once and left alone. LeLoop doesn't stop working after setup.

Tests itself

AI continuously tests every offer and shifts traffic toward whichever one is actually converting — not a fixed split that runs forever either way.

Learn more →

Shows up at the right moment

Popups fire at the moment a visitor is actually likely to convert — exit intent, scroll depth, time on page — not a blind timer.

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Runs itself, on your terms

Flip on auto-pilot and LeLoop locks in the winner the moment it's statistically confident — no dashboard check-ins required. Every decision it makes is logged in plain English, so you always know what ran and why.

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AI Insights

It tells you what to do next — and shows its work.

LeLoop reads its own statistics and turns them into plain-English recommendations with one-click actions. Every insight traces back to a number on your analytics page. No black box.

Recommended action
"Get first access to new drops" is the winner — 99% confident
Converts at 18.5%, 71% better than the next best, across 741 visits.
Lock in winner
Opportunity
Your visitors disagree — let the AI personalize this popup
Desktop → "Liked this? Get the next one" (>99%) · Mobile → "Join 12,000 readers" (>99%). Right now everyone gets one blended winner.
Learn by device
From the demo store's live dashboard (simulated shoppers)
Eliminate the guesswork

Every part of the funnel, optimized.

No A/B setup

No manual A/B setup, ever.

LeLoop runs continuous experiments in the background using Thompson Sampling — a statistical method that shifts traffic toward the winning offer as evidence builds, instead of a flat 50/50 split that never adapts.

Welcome offer — live
Get 15% off your first order18.7%
787 shown · 147 signed up · >99% chance this is best on desktop
Free shipping on your first order11.3%
266 shown · traffic shifting away as evidence builds
🧭 Personalizing — each segment gets its own winner
Desktop
"Get 15% off"
>99% likely best · 1,053 visits
Mobile
"Free shipping"
>99% likely best · 1,259 visits
The right visitor

Show the right offer to the right visitor.

Target by page, traffic source, device, new vs. returning visitor, engagement, and exit intent — and let the AI learn a separate winner for each segment, so mobile shoppers and desktop shoppers each see what works for them.

Zero to launched

Start from a template, not a blank page.

Pick from ready-made offers — a discount, a free-shipping nudge, a VIP early-access pitch, a spin-to-win wheel — each with two versions already written and ready to test. Edit the copy or launch as-is; either way you're live in under a minute.

Start from a template
% Discount OfferSmart Offers 10–20%
🚚 Free Shipping / Urgency2 versions
★ VIP Early Access2 versions
🎡 Spin to Winwheel vs 10% off
🎡 Spin to win — every slice wins
You set each slice's prize and chance · tested against a classic offer
Spin to win

Make it a game, and find out if it pays.

Turn a popup into a prize wheel: shoppers enter their email, spin, and every slice wins something — a percentage off or free shipping. On Shopify each winner gets their own single-use code; on any other website, the code you set for that prize. LeLoop decides where the wheel stops, never the shopper's browser, and can test the wheel against a classic "10% off" so you see which one your visitors actually sign up for.

🤖 Recent AI activity
🤖 Locked in "Still deciding? Take 12% off" — 97% confident after 735 visits Sep 22
🧭 Locked each segment of "Welcome offer" to its own winner — Desktop → "15% off", Mobile → "Free shipping" today
🔒 You locked in "Get first access to new drops" today
Autonomous by choice

Let the AI finish what it starts.

Most testing tools stop at "here's a recommendation" and wait for you to act on it. LeLoop can go one step further: turn on auto-pilot and it locks in the winner itself once it's ≥95% confident, so the losing versions stop showing automatically. Every autonomous decision — and every manual one — lands in a running activity log, so nothing happens in a black box.

Not all popups are built the same

See how LeLoop stacks up.

LeLoopTypical email toolBasic popup app
OptimizationContinuous, automatic — shifts traffic to the winner as data comes inManual A/B tests, someone has to check and turn off the loserFixed split, runs forever regardless of results
TriggeringBehavior-based: exit intent, scroll depth, time on pageBasic timer, same for every visitorBasic timer, same for every visitor
TargetingPage, traffic source, device, new vs. returning, engagement score, exit intentPage-level onlyPage-level only
PersonalizationLearns a separate winner per device and/or visitor type — and won't flatten itOne winner for everyoneOne winner for everyone
OffersSmart Offers: a discount range, sized per visitor by how close they are to leavingOne fixed codeOne fixed code
Spin to winA prize wheel where every slice wins, tested against a classic offer to see which signs up moreUsually a plain formA wheel you pick and leave running
GoalOptimize for email signups or for purchases — the version that sells, not just the one that collectsOpt-ins onlyOpt-ins only
SchedulingStart/end windows per campaign, auto-lock per audience segment, plain-English AI InsightsManualManual
Proves real salesCompares against a no-popup group, on by defaultCounts signups, or credits the last popup seenCounts signups, or credits the last popup seen
PriceFrom $29/month——
ReportingWin probability, signups, and attributed revenue per version, plus AI InsightsOpt-in rate and submits onlyImpressions and clicks only
Works on any website

Shopify, Squarespace, Wix, Webflow, WordPress.

On Shopify, LeLoop is an app you switch on. Anywhere else, it's one line in your site's header. The AI testing works the same on both.

On Shopify

Install from Shopify, then switch it on in your theme editor. No code.

  • AI testing that shows the winning popup more often
  • A one-time discount code for every signup, made in your store
  • "LeLoop earned you $X", measured against visitors who never saw a popup
  • Signups saved to your Shopify customers, Klaviyo, Mailchimp or Postscript
Start free trial

On any other website

Sign up with your site's address, paste one line into its header, and LeLoop checks it's there.

  • AI testing that shows the winning popup more often
  • Templates with or without a discount: newsletter, waitlist, news and events
  • Signups in your dashboard, or sent to Mailchimp, Klaviyo or your own system
  • Loads without slowing your pages, and waits until they've finished loading

Free while LeLoop is in beta. Not there yet off Shopify: one-time codes (write your code into the popup instead), the "earned you $X" number, and the Shopify-only extras (cart-value rules, Smart Offers, image uploads).

Add LeLoop to your website Setup guide
Under the hood

Built so you can trust what it tells you.

An AI that changes what your customers see should be able to explain itself. LeLoop is engineered around that. How we measure results → · Security →

Real statistics

Thompson Sampling decides what each visitor sees; a 4,000-draw Monte Carlo estimate says how sure it is. Auto-pilot won't act below 95% confidence or 200 visits, and won't collapse a popup whose segments want different winners.

Every decision on the record

Auto-locks, manual locks, and resumed tests land in a durable activity log in plain English. AI Insights link straight to the numbers behind them.

Engineered like infrastructure

600+ automated tests, including an integration suite that runs the real API against real Postgres on every change. Shopify's own sign-in with one-minute tokens, store-scoped access, rate limits.

Ready for a smarter popup?

Click through the live demo store, or start your 14-day free trial today.